Education and Consumerism: Using Students’ Assumptions to Challenge Their Thinking
With increasing stridence, college students and their parents frame their educational expectations with a consumer paradigm, viewing professors as their employees, universities as consumer markets, and degrees as commodities. As a humanities professor, I have always bristled at this equation. However, I see a way to use this metaphor for good purpose. Rather than fight this flawed mentality, I present the consumer model during one of our first class sessions and engage students in an exploration of its applicability to the educational enterprise.