When online faculty or course developers are approached about adding videos to their content, they tend to think of either webcam shots of themselves at their computer or screencasts of themselves reading bullet points to students. But there are a variety of highly effective and easy-to-produce video formats for online education. Here are the different options, along with their best uses and the best technology for creating them.
Yes, the webcam shot does have a place in teaching. For one, it is the fastest way to make a video. Just start the webcam, speak to the camera, save the file, and upload it to the course. But the time savings is usually lost by the need to reshoot multiple times due to errors. It is unlikely that you will get through a video much longer than a few minutes without some verbal errors, and it can easily take five to ten shoots before you get a clean version.
For this reason, webcam shots are best used for content that does not need to be flawless. A good example is discussion posts. Instructors can use them to summarize important points in a discussion at the end. The “ums” and other verbal pauses or corrections do not matter. We do not worry about them in live conversation; our audience just listens right through them. So an instructor does not need to worry about them for video discussion. Leaving them in might even better demonstrate that the instructor is speaking from the heart, rather than a script. A good idea is for instructors to include thoughts that have occurred to them as a result of the discussion, demonstrating to students that the instructor is paying attention to their posts and thinking about them. An instructor can also assess discussion, saying that “I thought it went well because . . .” Online instructors rarely provide students with an assessment of a discussion as a whole, instead focusing on individual comments, but talking about it as a whole will help students understand what the instructor is looking for from students. Take a look at this example: https://youtu.be/h7vj8j_gZuQ.
Webcam shots are also good for videos that welcome students to a course. While they do require multiple shoots to get a clean version, the time investment is worth it due to the way that they humanize the instructor to the students and make students feel comfortable expressing themselves. Students should be encouraged to make their own as well. See this example: https://youtu.be/6KfM_JaVJ6E.