Most college students struggle with the vocabulary of our disciplines. In their various electronic exchanges, they do not use a lot of multisyllabic, difficult-to-pronounce words. And virtually all college courses are vocabulary rich—unfamiliar words abound. Most students know that the new vocabulary in a course is important. They use flash cards and other methods to help them memorize the words and their meanings for their exams. Two days later, the words and their meanings are gone.