In the world of diets, movements are the thing that sells…Vegan, Paleo, Whole 30, Keto, and, now, Carnivore (…seriously, it’s a thing). Yet, upon closer inspection, many of these diets perform similarly in the long run, which is to say they perform underwhelmingly. When a dieter fails to get the pseudoscientific benefits promised, they are likely to blame themselves. They relapsed, cheated, or otherwise failed to follow instructions (succumbing to the fate of being an imperfect human being). It is less likely that we question the diet. Instagram before and after posts abound. Diets can put people in a bind: why won’t this work for me? Given the gap between basic principles (eat your vegetables, less processed foods) and the dos and don’ts of diets, it’s worth asking what value diets add to our lives.