I have taught the senior-level marketing capstone course for more than 15 years. That translates to something like 28 semesters of graduates about to embark on life in “the real world.” We joke in academia about calling it that, but in fact when one considers the sheltered life of a college undergrad of traditional age, the world outside is more real than what they have experienced in our classrooms. I do not profess to be an expert at getting them prepared to face that scary world, but I do have an assignment that I think helps them at least think about who they will be in that new place. It involves blue slips. What’s a blue slip? Pink slips you know, but not blue ones.
HIGHER ED TEACHING STRATEGIES FROM MAGNA PUBLICATIONS
Most college teachers don’t need research results to confirm that class attendance is a problem for many students. Some skip occasionally, others regularly; and some we see for the first time on exam days. Most faculty believe that students learn the material much better when they regularly attend class, and hence policies that require attendance are now the norm in many (could we say most?) classrooms.
The general consensus among most faculty members is that regular class attendance helps students learn and retain the course content more effectively. According to Park & Kerr (1990), research demonstrates that the lack of attendance was statistically significant in explaining why a student received a poor grade.
A student once lamented that he had attended a class for an entire semester and uttered only one word: “Here.” Although taking attendance is a routine administrative chore, it is not related to teaching and learning, right? Wrong! You can turn roll call into a tool that implants the topic for the ensuing class in students’ minds, sets the tone for the class, and encourages the development of community in your classroom by using a variety of attendance prompts.