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productive friction

Scale balancing books with a graduation cap against an AI chatbot. Illustrating use of AI in higher education and need for balance.

Productive Friction: What Universities Must Protect in the Age of AI

One of the readings that my students always pick as their favorite lesson about digital media economics comes from the late 1990s when Google engineers

Vladimir Bratic, PhD September 11, 2026

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A FREE PUBLICATION FROM THE TEACHING PROFESSOR

productive friction