A FREE PUBLICATION FROM THE TEACHING PROFESSOR

Vladimir Bratic, PhD

Scale balancing books with a graduation cap against an AI chatbot. Illustrating use of AI in higher education and need for balance.

Productive Friction: What Universities Must Protect in the Age of AI

One of the readings that my students always pick as their favorite lesson about digital media economics comes from the late 1990s when Google engineers

Vladimir Bratic, PhD September 11, 2026

Teaching and Thinking with Technology

On November 30, 2022, OpenAI launched ChatGPT, a program designed to mimic human intelligence. Within weeks of its release, the program amassed an unprecedented 100

Vladimir Bratic, PhD July 10, 2023

A FREE PUBLICATION FROM THE TEACHING PROFESSOR

Vladimir Bratic, PhD

Productive Friction: What Universities Must Protect in the Age of AI

Teaching and Thinking with Technology

Stay Updated with
Faculty Focus!

© 2026 Faculty Focus | Higher Ed Teaching & Learning - All Rights Reserved.

A FREE PUBLICATION FROM THE TEACHING PROFESSOR

Vladimir Bratic, PhD

Productive Friction: What Universities Must Protect in the Age of AI

Teaching and Thinking with Technology

Stay Updated with Faculty Focus!

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© 2026 Faculty Focus | Higher Ed Teaching & Learning - All Rights Reserved.

Stay Updated with
Faculty Focus!