I have taught the senior-level marketing capstone course for more than 15 years. That translates to something like 28 semesters of graduates about to embark on life in “the real world.” We joke in academia about calling it that, but in fact when one considers the sheltered life of a college undergrad of traditional age, the world outside is more real than what they have experienced in our classrooms. I do not profess to be an expert at getting them prepared to face that scary world, but I do have an assignment that I think helps them at least think about who they will be in that new place. It involves blue slips. What’s a blue slip? Pink slips you know, but not blue ones.
Continue Reading Get Students Thinking: The Blue Slips Approach