Teaching tool or distraction? One of the most vexing issues for faculty today is what to do about cell phones in the classroom. According to a study conducted by Dr. Jim Roberts, a marketing professor at Baylor University, college students spend between eight to ten hours daily on their cell phones. Regardless of whatever “no cell phone” policies we attempt to enforce in our classrooms, many of our students are sneakily checking Instagram or texting friends when they’re supposed to be engaged in solving matrices or analyzing Shakespeare.