Faculty Focus

A FREE PUBLICATION FROM THE CREATORS OF THE TEACHING PROFESSOR

student perspectives

Academic Customer Service Shouldn’t be a Dirty Word

Earlier this year, we kicked off the semester with a faculty development workshop on academic customer service. Academic customer service is a hot and contentious topic on many college campuses, with faculty often reeling at the suggestion that students are customers (and therefore “always right”) or that education is a product intended for consumption. The feedback from our session in August was prickly and some of the comments demonstrated that we were in worse shape than I imagined.

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Understanding Conflicts with Students

Sometimes we get into it with students. Most often it involves grades, exams, and excuses. And most often, at least from our perspective, the students don’t have a case. The grade is fair, the exam contains predictable content, and the offered excuse is lame. We dismiss the complaint and deny that a problem exists. And most of the time we are right, at least from our perspective. But how do these conflicts look from the student side?

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