Lead Article: Online Classroom
March 9th, 2018

Captivating Your Online Learner with Engaging Course Visuals: 7 Easy Principles


student studying on laptop

In an online environment, keeping your audience’s attention and focus on the critical concepts can be a challenge. Visuals are one of the most powerful ways to engage online learners, especially those from the upcoming generations. We will discuss how the visual design quality of course materials impacts student learning and describe seven simple design techniques that educators can use to create clean, clear, and uncluttered visuals.

Why does good design matter?

Design affects our emotions and perceptions. Attractive visual design can evoke positive emotions in learners and facilitate learning (Plass et al., 2014). Designing attractive, simple, and uncluttered course materials contributes to emotional design, thereby enhancing positive feelings of learners and increasing motivation. Positive emotions have been shown to contribute to more flexible and adaptive thinking and encourage creativity, problem solving, recall, and innovation (Isen, 2002). People also perceive well-designed objects as easier to use (Norman, 2005). Utilizing a few simple design techniques to create clean, clear, and uncluttered course materials can help enhance learning.

Good design also impacts cognitive processing, increasing both comprehension and information retention. Research suggests that visual design affects cognitive processing in four main ways: selection, organization, integration, and processing efficiency (McCrudden & Rapp, 2015). Good design allows students to identify and focus on the most relevant information and efficiently organize that key information in memory, increasing comprehension and information retention.

Finally, well-designed course visuals communicate the credibility of, and care taken by, the presenter. Research has found that judgments of credibility are largely influenced by design elements like layout, font, and color (Robins & Holmes, 2007). Given that materials that look good tend to be judged as both better and more credible, design improvements can increase presenter credibility and communicate that the presenter cares about both the audience and the topic.

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