Articles by Patti Shank, PhD, CPT
04:30:2010
Building a Connection with Online Students Right from the Start
When teaching and designing courses, I find that it’s easy to slip into autopilot and use the same tools and strategies over and over. Autopilot can be comfortable and easy, but I know I don’t do my best work in that state. So I try to look at my courses and materials with fresh eyes as often as I can. Often, I’ll ask another faculty member or designer to look at what I’m designing with a critical eye, and I return the favor for their courses.
If you teach or design online courses, you may be looking for ways to do things differently as well. Maybe have more fun. Engage yourself and your students more. The first thing to do may be to think differently about how your courses should work. Get out of a rut or the don’t-fix-it-if-it-ain’t-broke way of thinking. I face some typical objections when I try to convince instructors and instructional designers to try new approaches.
Why fix it if it ain’t broke?
Some folks tell me it’s silly to mess with what works. Thinking through how you can do whatever it is you do better is a mark of professional excellence in any field. Do you have courses that lack “umph”? Where students seem to just be going through the motions? Too many dropouts or no-shows? Then it’s past time for making some changes, and I’m hoping to help.
Some instructors tell me that their subject matter is inherently boring. No subject is inherently boring. Courses are boring if the instructor is bored or boring. Courses can be boring if the content and assignments are unimaginative. Courses are often boring if the course content and assignments aren’t connected to the world around us.
We’ll start our journey by looking at one approach that can be used to improve the connection between you and your online students early in the course.
In many online courses, it takes a while for students to connect with the instructor and other students. Asynchronous communications (typically through email and discussion postings) take time; time for a reply; time to understand what someone means; time to get a feeling for the course, instructors, and other students. And this delay makes some students, especially those who are new to online courses, feel like they are in a large city but are all alone. This can be a huge problem, and it’s one we don’t do enough to rectify. Students who begin online courses with concerns—about the difficulty of the content and course, about using unfamiliar course systems, and about staying motivated and on track—are worried and looking for reasons to either be less worried or jump ship.
Research shows that online course dropout rates are affected by many things, including not being firmly engaged and successful early on. There are many ways to create opportunities for early engagement, but the opportunity to be engaged live with the instructor and other students early on can short-circuit the time and effort needed to feel connected (and likely to stay) as well as allay concerns about learning online.
You may think this is crazy. Your students may be all over the world. And they typically take online courses because they want the flexibility to attend whenever it is convenient for them. But chances are that quite a few do want to connect with you and will go out of their way to do so.
There are numerous tools that can help you connect live with students. You can use them to do introductions early on, answer questions throughout the course, hold office hours, meet with members of project teams, and so on. Some of these may be available within your course management system, but if these tools aren’t available or are available but don’t work too well, there are many free or very inexpensive tools that can be used
Patti Shank, PhD, CPT, is a widely recognized information and instructional designer, writer, and author, who helps others build valuable information and instruction. She can be reached through her website: www.learningpeaks.com/.
Excerpted from Online Teaching Fundamentals: You, Live: Pump Up Your Online Courses, Part 1, November 2008, Online Classroom.
01:22:2010
Course and Instructor Evaluations: Misconceptions and Realities
If evaluation sounds good in theory but feels bad in practice, it may be that you or others are operating under some common misconceptions.
Misconception: Outcomes are the only things worth measuring.
Reality: Outcomes, such as numbers of new courses developed, enrollments, retention, and satisfaction levels, are important and they should be measured. But it’s also important to evaluate critical processes, such as support for faculty course development, relationships between course designers and developers and faculty, and student ability to get help as needed.
The processes that are involved in producing and delivering online courses and instruction should be evaluated alongside the outcomes of these processes so it’s possible to see what changes would allow for better outcomes.
I recently worked with an institution that had an adversarial relationship between faculty and the online course development team, and both spent time pointing fingers to explain why the results weren’t optimal. What they didn’t see was that this adversarial relationship created bottlenecks and course development problems. Obvious solution? Build a better process and fix the damage caused by the old one.
If the process of producing and delivering online courses and instruction is problematic, courses and instruction are also likely to be problematic—and these problems are unlikely to improve without improving the process. So, while evaluating outcomes, it’s also important to evaluate the processes that impact those outcomes. You will find inefficiencies, poor relationships, rework, contention, and more that are making better outcomes difficult or impossible.
Misconception: Evaluation is a CYA activity to be endured.
Reality: The purpose of evaluation should be to continuously improve, not to check off boxes on a checklist and then breathe a sigh of relief until evaluation needs to be done again.
Most higher education institutions conduct end-of-course evaluations, but this kind of evaluation often doesn’t result in significant improvements to courses and cannot impact courses in progress.
Because end-of-course evaluations may be required but often aren’t sufficient, some online instructors have begun to implement weekly or bimonthly anonymous evaluations by students so they can make changes to the course and the process in the here and now.
Bottom line? The purpose of evaluating online courses and instruction should be improvement, not pain. And improvement efforts are most successful when they are valuable to all concerned. So analyze whether the misconceptions described in this article apply to your institution—and if some do, consider how to change them for the better.
Course and Instructor Evaluation: If It’s So Good, Why Does It Feel So Bad? excerpted from Online Classroom, January 2008.
10:09:2009
Using Self-Check Exercises to Assess Online Learning
The intermediate statistics class I took quite a number of years ago had two types of learners at the outset—those who were worried about passing the course and those who were sure they couldn’t pass it. The professor clearly understood the “fear-of-stats” phenomenon and used a number of instructional techniques to help learners gain confidence and skills.
One especially valuable technique was consistent use of self-check exercises. These were handed out at the end of each class along with an answer sheet. Class started each time with a question-and-answer period about the self-check exercises from the previous session. Doing the exercises was optional and they weren’t handed in or graded, but nearly everyone did them, and the folks who did easily gained confidence and passed the course.
What are self-check exercises, exactly? They are problems (with answers) given to learners that allow them to assess how they are doing on an ongoing basis. Doing them online with self-grading provides immediate feedback. Links to additional materials can be provided to help anyone who is having difficulties. Online learners can do these exercises and submit questions they have, which the instructor can aggregate and respond to for the benefit of all learners.
Studies show that these types of activities help learners keep tabs on their progress and adjust their efforts, know when to seek help, and stay on track. These outcomes are especially important in online courses.
Some of the most important benefits of self-check exercises for online learning include:
- Helping learners determine what they do and do not understand so they can target where extra study is needed.
- Providing immediate feedback to learners and an option to link to additional materials (which may reduce the number of unfocused questions sent to the instructor).
- Providing feedback to the instructor about where learners are having difficulties so immediate interventions can be implemented.
- Increasing learner satisfaction with the instructor and the course.
Getting Started
Consider how self-check exercises can be used in the courses you teach. Are there concepts that learners consistently have problems understanding? Are there terms that learners need to memorize or concepts that they need to understand? These might be the best places to start.
Patti Shank, PhD, CPT, is a widely recognized instructional designer and instructional technologist, and writer who builds and helps others build good online and blended courses and facilitates learning. She can be reached through her website: http://www.learningpeaks.com.
Excerpted from Online Classroom, Feb. 2007.
05:01:2009
Creating Better Multiple-Choice Tests for Online Courses
Multiple-choice tests are commonly used to assess achievement of learning objectives because they can be efficient. Despite their widespread use, they’re often poorly designed. Poorly written multiple-choice tests are equally damaging in classroom-based and online courses, but in online courses learners often have to contend with more challenges, and poor assessments can add insult to injury.
Some plusses and minuses to multiple-choice tests
Multiple-choice tests can be developed for many different types of content and, if the test items are well written, can measure achievement of multiple levels of learning objectives, from simple recall and comprehension to more complex levels, such as ability to analyze a situation, apply principles, discriminate, interpret, judge relevance, select best solutions, and so on.
Multiple-choice tests are easy to administer and can be improved using item analysis in order to eliminate or correct poorly written items. They are easy to score and less susceptible to scoring subjectivity than short-answer or essay-type items. They don’t measure writing ability (which can be a plus or minus) and often do assess reading ability (another potential plus or minus, but in reality often a minus). They are more subject to guessing than many other types of learning assessments.
Multiple-choice tests are often promoted as “objective.” Although scoring them doesn’t involve subjectivity, humans do judge what questions to ask and how to ask them. These are very subjective decisions!
When multiple-choice is appropriate
Multiple-choice test items call for learners to select an answer or answers from a list of alternatives. Because they do not ask learners to construct an answer or actually perform, they tend to measure knowing about rather than knowing how.
Multiple-choice items cannot assess learners’ ability to construct, build, or perform. They are best used for objectives that can be assessed by selecting the correct answer from a list of choices rather than supplying the answer or performing a task. Think for a moment about how different selecting is from constructing and performing and you’ll recognize the limitations of multiple-choice testing.
Writing better multiple-choice items
Confusing and ambiguous language and poorly written or implausible distractors are very common errors when writing multiple-choice test items. Here’s a to-do list to help you avoid these mistakes and write better multiple-choice test items.
- Provide clear directions. Group questions with the same directions together.
- Include as much of the question as possible in the stem, and reduce wordiness of alternatives.
- Include words in the stem that would otherwise be repeated in each of the alternatives.
- Make sure language is precise, clear, and unambiguous. Include qualifiers as needed, but don’t add unnecessary information or irrelevant sources of difficulty.
- Avoid highly technical language or jargon unless technical knowledge and jargon are part of the assessment.
- Avoid negatives and these words: always, often, frequently, never, none, rarely, and infrequently. When a negative is used, it should be CAPITALIZED, underlined, or bolded to call attention to it.
- Don’t use double negatives or double-barreled questions (asking two things in one question).
Although it takes time and practice to write good items, this time and effort is well spent.
Patti Shank, PhD, CPT, is a widely recognized instructional designer and technologist, writer, and author who builds and helps others build good online courses and facilitate learning. She can be reached through her website: http://www.learningpeaks.com/.
03:05:2009
Usability Issues That Impact Online Learning
Despite the benefits of online education, there are inevitable frustrations as well. The tools online learners need to use take time to master and don’t always behave in intuitive ways. Waiting for a response to a question, work from another learner on a collaborative project, or feedback on an assignment also can be terribly frustrating.
Because the online learning experience is, by its nature, frustrating, anyone who can take remove any unnecessary frustration should do so. Frustration leads to anxiety, a reduced ability to learn, and attrition.
What it comes down to is technical and learning usability — the ease (or lack of ease) with which learners interact with online instructional materials (pages, forms, media, etc.) and people (the instructor, peers, help sources). Good usability for online learning materials means the site, content, and media are easy to find, use, and navigate. And good usability for people means the interaction tools (such as email and discussion forums) are easy to use and facilitate getting input or help as needed.
Technical Usability in Online Courses
Good technical usability involves minimizing system-related frustrations so learners can use them for their intended purpose without unnecessary hassles, delays, or extra steps. Here are some common recommendations for improving technical usability in online courses:
- Use a simple and consistent navigation scheme (for example, tabs labeled with the week number or topic containing all the materials for that week or topic).
- Optimize images and media for quicker downloading.
- Provide a list of required hardware, software, plug-ins, and bandwidth to prospective students so they know what’s needed, technically, to succeed.
- Offer printable versions of pages that are likely to be printed, either by providing separate print versions or PDFs or by making sure that existing pages print well.
- Design online courses so they function similarly to each other. Once learners understand how to use one course, they will be able to use others more easily.
- Make materials or pages that are commonly used or referred to readily available without having to navigate through numerous menus and hyperlinks.
Learning Usability in Online Courses
Learning usability is about minimizing unnecessary learning-related frustrations so learners can learn and deal with the frustrations that cannot be eliminated. Here are some common recommendations for improving learning usability in online courses:
- Manage expectations: Tell learners when to expect a reply to emails or questions so they aren’t frustrated when you haven’t answered in three minutes.
- Make help available: Look at your course content and activities realistically. Any places where students are likely to get stuck? Provide extra help options at these times.
- Provide reality checks: Let prospective students know what to expect so they can determine if they have the access, motivation, and time for the coursework.
Maybe you’re thinking this is too much to worry about. It’s hard enough designing content, activities, and assessments; facilitating course activities; answering questions; and grading papers and tests. But since the negative outcomes from poor usability end up in the instructors’ and students’ laps, it’s our problem, whether we like it or not.
Patti Shank, PhD, CPT, is a nationally recognized instructional technologist, designer and developer, and the president of Learning Peaks.
Adapted from Online Teaching Fundamentals: (Not) Making it Hard(er) to Learn, Part 3, Online Classroom, vol. 7, no. 5.



