July 29, 2010
BYU Library Promo Goes Viral
Suddenly the campus library is cool. That’s right, the library.
Students at BYU put together a hilarious spoof of the Old Spice ad campaign, only instead of pushing body wash it promotes the benefits of studying in the library.
BYU’s Harold B. Lee Library’s student-driven Multimedia Production Unit, led by Mike Hill and Christopher Garcia, shot the promo in one day and posted the final product online Thursday, July 15. Within hours, comments came in from all over the country – and even a few from around the globe, according to a BYU news release. Within a few days it had received more than one million views on YouTube
The one-minute video stars BYU psychology major Stephen Jones, president of Humor U, BYU’s stand-up comedy club.
Take a look. You’ll love it!